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Finding the Right Licensor/Licensee Match is Crucial to Success

The international licensing world is large is scope but extremely small and close-knit in terms of major players. The right license and open new doors and categories for a licensee, and the ideal licensee can elevate the visibility and perception of an IP. Picking the right license/IP or licensee to partner with is a big decision for all, and ultimately one that will determine both short and long-term success for both parties.

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