Friess Marketing | Marketing & Licensing Consultant

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THE MISSING PIECE

TO YOUR PUZZLE

licensing. product. marketing. strategy.

WELCOME

TO FMG

"Friess Marketing Group is focused on client satisfaction from concept to completion on every project, and collaboration is the cornerstone of everything we do. FMG takes pride in creating work that exceeds expectations and generates exceptional results."

- Andy Friess

Principal, Global Marketing & Licensing

OUR STORY

With a desire to merge the consulting needs of companies competing within the interlocking worlds of licensing, product development and marketing, Friess Marketing Group (FMG) was born. Our FMG team brings the horsepower and experience needed to successfully guide your project through all milestone steps, concept to completion, within these essential and diverse disciplines. From business strategy to securing and managing license rights for high-impact properties, and deep experience with all stages of the product development process - the FMG team is ready to put our expertise to work for you!

Friess Marketing Group is invested in the ultimate goal of putting our clients in a position for success. After more than two decades of experience working with the strongest global brands and companies in the ever-evolving world of consumer products, one constant remains. . . products and services need to stand out to be successful. Creating standout work is what the FMG's team does best!

FMG is focused on client satisfaction at each step of every project, and collaboration is the cornerstone of our foundation. We are the missing piece of the puzzle to bring your next "big idea" to life.

Align with Friess Marketing Group and prepare to stand out!

licensing. product. marketing. strategy.

WHO WE ARE

ANDY FRIESS

PRINCIPAL, GLOBAL MARKETING & LICENSING

Andy Friess brings leadership from more than 20 years of marketing, licensing, product development and business operations experience in consumer products to his role as Principal of the Friess Marketing Group (FMG). With a focus on connecting entrepreneurs, business owners, and non-profits to consumers through the interlocking worlds of licensing, product development and marketing, FMG strives to be the missing piece of the puzzle to bring "big ideas" to life and elevate clients’ business to the next level.

Prior to founding Friess Marketing Group in 2018, Friess spent 12 years at toy vehicle leader, Toy State, most recently serving as President of the company’s US office and SVP of Global Marketing & Licensing. In this role, Friess elevated the company’s global platform and visibility through the development of an impressive licensing and award-winning product portfolio while establishing and managing successful global relationships with leading licensors on properties such as Hot Wheels™, Caterpillar®, Monster Jam®, Barbie™, Marvel®, Teenage Mutant Ninja Turtles™, WWE™, Thomas & Friends™, major automakers and more. In addition to his extensive work with product development and licensing, Friess developed and directed numerous high-profile trade and consumer marketing and communications campaigns, including sponsorship programs with NASCAR™ and The Drone Racing League™ (DRL).

Friess has held marketing and product positions at top global CPG companies including Fiskars and toy industry leader Hasbro, where he managed development of exclusive toys for the iconic Star Wars®, Transformers™, and GI Joe® brands, as well as retail merchandising efforts for brands including Play-Doh®, My Little Pony™, Easy Bake®, and Playskool®.

THE 'TOOL BOX'