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October 1, 2018

News from our friends at Toy World magazine in the UK. It's always interesting to see what is going on at Smyths, one of the world's best toy retailers. 

https://toyworldmag.co.uk/news/smyths-reveals-its-top-15-toys-for-christmas/

August 22, 2018

The international licensing world is large is scope but extremely small and close-knit in terms of major players. The right license and open new doors and categories for a licensee, and the ideal licensee can elevate the visibility and perception of an IP. Picking the...

August 21, 2018

Quarter after quarter Amazon’s results only prove one thing: This e-commerce company has taken over the soul of online shopping. How did Jeff Bezos, the richest man in the world today, manage to make Amazon the driving force of e-commerce? Is it the innovation, the cus...

August 16, 2018

Influencers come in all shapes, sizes and AGES! Look outside of the box to feature your brand within its target audience. Ryan's ToysReview is taking influencer marketing to the youngest consumers! 

https://www.romper.com/p/how-much-does-ryan-toysreview-make-p...

March 19, 2018

The news of the pending liquidation of Toys R Us is sending shock waves throughout the toy industry and global retail channels, in general. Losing this icon of the retail world will require everyone in the toy industry to reevaluate their sales and product plans and sh...

March 19, 2018

Standing out requires risk taking and stepping out of the usual comfort zone. Find new ways to 'play' in your industry through innovative strategic thinking and you will carve out a space to own that truly gives you a point of difference versus your competition. Whethe...

February 22, 2018

Innovation and excitement filled the Javits Center at the 2018 New York Toy Fair. With so many toys packed into one building, a product must truly stand out to get noticed. Who wants to be part of next years Yahoo, Newsday, or Tech Radar 2019 top toys lists? Let's work...

February 20, 2018

To stand out, you need to stay on top of the trends. The Toy Industry Association (TIA) announced the top toy trends of 2018 at this years New York Toy Fair. Let's use these to make your "big idea" come to life! 

February 20, 2018

You never know where the next big innovation is going to come from.

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September 28, 2018

March 19, 2018

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