Standing out requires risk taking and stepping out of the usual comfort zone. Find new ways to 'play' in your industry through innovative strategic thinking and you will carve out a space to own that truly gives you a point of difference versus your competition. Whether addressing an existing need or creating a new 'must have' that will reshape thought to create a leg-up and put you in a leadership position.
Check out Walmart's efforts to break out of the traditional retail world through seeking patents on farming drones. Even the biggest of the big companies need to continue to innovate. Take risk, Be a leader. Stand out!